Website Analytics

For Perth and the world.

Good decisions aren’t made in the dark.

Before starting any digital marketing activity, ask yourself where you are now, where you want to be and how you’ll know it worked.

That’s why our first port of call is to always put the right tracking, analytics and reporting in place, so we can answer all of the above.

Because with access to relevant data, you can set benchmarks, measure progress and accelerate growth.

Learn More I need web analytics

Track everything.

Compared to running a newspaper or a billboard ad, digital advertising lets you track (almost) everything.

You’ll know where people visited from and exactly how they interacted with your website content.

We use Google Tag Manager to track everything from website event data to user heat maps and recordings.

Leverage your data.

From GTM, we send your data onwards into Google Analytics 4 and Google Ads.

GA4 is a powerful analytics tool, letting us review, visualise and interpret your data to discover actionable insights.

And the more conversion data we feed your Google Ads algorithm, the better your ads will perform.

Present like a boss.

We present your data in clear, boardroom-ready reports that are easy to understand.

Quickly process relevant information with your team or make data-driven business decisions.

We use Google Analytics 4 and Google Looker Studio to prepare and share data insights with you on a regular basis.

Why You Need Website Analytics

If the pilot flying you to your holiday destination was wearing a blindfold, would you trust him getting you there safely?

We’d really appreciate it if he could take off that blindfold, please!

Similarly, we prefer to have a clear view of all the available instruments, displays, and controls when we take your business on a digital journey on your behalf. And we’re happy to invite you into the cockpit for a tour.

Here’s why we think good web analytics are a no-brainer.

Plan to succeed.

Here’s why we think we’re best placed to help you with website tracking, analytics and reporting.

One snippet to rule them all.

Our Google Tag Manager tracking method is lightweight, flexible and considered industry best-practice.

Conversion data that helps your ads.

We feed critical data to your Google Ads to make them more effective and profitable.

Relax, we’re certified.

We brush up on our Analytics skills annually so we’re across the latest trends in data town.


Track your journey.

Our intuitive reports bring into focus what’s important and eliminate the noise of information overload.

“Half the money I spend on advertising is wasted;
the trouble is I don’t know which half.”

– John Wanamaker, retail magnate

Our Website Analytics Toolkit

Knowledge is power. And data brings knowledge.

We help you capture where people come from, what they do on your website and how they interact with your brand.

From there, we build the bridges so your data flows easily through various analytics platforms straight into tailored reports you can lean on to make meaningful business decisions.

Google Tag Manager

A direct line from your website’s data layer to GTM. Lightweight, scalable, industry best-practice.

Google Analytics 4

All the recommended reports and dashboards populated with your data. Powerful stuff.

Google Search Console

Track how your pages rank for target keywords and stay on top of technical SEO tasks.

Google Ads

Keep an eye on your ROI with dedicated Google Ads conversion tracking and reporting.

Heatmaps & Recordings

Watch how people browse your webpages and interact with your content.

Google Looker Studio

Feed all your data into one central place and bring to the surface what’s relevant to you.

Custom Tracking

Phone call tracking, ecommerce conversion tracking, meta tracking and other fully customised solutions.

Website Analytics FAQs

Glad you asked!

Most tools cross over in terms of core benefits. And then different ones bring different benefits, strengths and weaknesses.

As a start, it’s often the least time and hassle to initially gather reports and insights from your existing analytics setup.

We’re flexible and happy to use any analytics data and tools you bring along. These can also contain a lot of important historical data and we’d be fools not to use this. The more data, the more informed your business decisions can be.

We can also recommend analytics tools that are a good match for your website, social media profiles, business listings. Today, most platforms record their own data analytics in some way, shape or form.

From the various sources, whatever these may be, we bring it all together in Google Analytics 4 and Google Looker Studio, which are at the core of our data analytics tracking and reporting process.

This will depend on your unique digital strategy, goals and key performance indicators.

Rather than being fed generic metrics, the data should tie in with your business objectives.

For example, your goal may be to generate more revenue from your website.

First, we need to understand how your business is currently making its revenue online.

In this case, we don’t just list standard metrics. We define and measure your user’s sources, pathways, goals and metrics. Based on that data, we can start segmenting user cohorts. This will help us understand who is buying, when, where and why, but it also allows us to make recommendations to increase revenue.

We believe a great Analytics agency goes beyond looking at the data to proactively let you know about growth opportunities.

You deserve more than a lazy screenshot, right?

We can set up clear analytics dashboards and overviews for various data sources, such as Google Analytics 4 and Google Ads.

We can also provide a monthly report showing data over a rolling 13 months. That way, you can compare last month’s actionable insights to the previous month as well as the same month last year.

All within context and complete with our insights and recommendations so you can capitalise on new opportunities hot of the press.

How often do you like to review the numbers?

Dashboard and report data can be automatically sent to your inbox at your preferred frequency. Convenient!

If you opt in to our monthly analytics report, you’ll receive this once per month – usually between the 5th and the 15th day of each month.

We can also set you up with direct access to real-time reports so you can tune in whenever you have a few spare minutes.

Sure, if you or your team has all the time and energy in the world, nothing is stopping you from keeping website analytics and data reporting on the internal tasklist.

However, in our experience, most business professionals and their in-house teams are too busy with other priorities.

Additionally, data analytics today has become quite specialised, nuanced and complex. Whenever we audit an existing data analytics setup, we find that mistakes in setup are not uncommon. The industry and technology behind website analytics is always changing, so it usually takes a dedicated team to keep up with the latest developments.

Given these risks, we believe it’s definitely worth partnering with an experienced agency to manage your web analytics and digital optimisation strategy on your behalf.

Analytics pricing info coming soon.

There’s no time like the present.

If you think we’re the ones to help you with website analytics, add your details below and send us a message!