Search Engine Optimisation

FOR PERTH BUSINESSES

"Build it and they will come." - said no one. Ever.

Besides the mysterious voice in Field of Dreams...

Deliver a dragon uppercut to lackluster Google rankings with SEO - one of the best ways to get qualified traffic to your website 24/7. We'll help you use SEO to become Seriously Effective Online.

GETTING UP THERE

SEO isn't a mystical science. It's simply a long-term investment that makes your website more relevant to the key search terms people enter into search engines like Google.

The more relevant your website is, the higher in Google's results it appears when prospective customers search for the products and services you offer.

The higher your website appears in search results, the more visible it is. The more visible it is, the more clicks it gets. The more clicks it gets, the more customers you win. The more customers you win, the closer you are to buying that private tropical island and gold-plated Vespa you've been dreaming of.

THE SCIENCE OF SEO

But what is SEO? In simplest terms, SEO is optimising your website and digital presence in order to be better in three areas:

1. Authority
2. Popularity
3. Relevancy

The first two, Authority and Popularity, relate to things off your website. Things such as how long your website has been active, where your website is hosted, the number of other websites that link through to you, and the quality of those websites (a link from Curtin University will count more than a link from a Russian spam blog, for example).

The third, Relevancy, relates to things on your website. How easy is it for Google to find and categorise your content? Is it clear, and laid out correctly? Is it marked up with correct code, and does it load fast?

Of course there are about a million other factors but, broadly speaking, improvements across these three "towers" will see a consistent improvement in rankings for your site across keywords and search terms related to your website and business.

Here's why we're well-suited to partner with you in SEO:

We adhere to Google's best low-risk practices.

Which means systematic improvements and no surprise penalties where your rankings nosedive.

We have a history of SEO wins.

So we're experienced in multiple markets and businesses.

We use SEO holistically as part of an overall effective digital strategy.

It's all connected. A the end of the day we want you to get more conversions.

We offer clean and clear reporting.

No gibberish. No numbers without context. Just clean and simple actionable reports that make sense.

SEO CHECKLIST

QUESTIONS TO ASK BEFORE YOU HIRE AN SEO AGENCY

Now we know there are a number of Perth SEO consultants, SEO agencies and SEO professionals around all claiming they can deliver effective results in search engine optimisation. That's cool, it's important that whoever you partner with is the right fit.

We'd recommend asking the following to any SEO agency you're meeting to get a feel for how they operate and whether they'll be able to meet your expectations. If nothing else, it might scare some of the dodgier operators into lifting their game.

QUESTION #1

CAN YOU GUARANTEE ME FIRST POSITION RESULTS ON PAGE 1?

Beware of anyone who makes this promise. Some agencies make this claim, but SEO relies in-part on factors outside of any agency's control.

The best you can do is employ effective white-hat techniques to systematically improve relevancy which leads to ongoing ranking improvements. It's a marathon, not a sprint.