FOR PERTH BUSINESSES
"Well, there's spam egg sausage and spam, that's not got much spam in it." - Terry Jones
Spare two minutes to watch Monty Python's Spam skit on Youtube.
There's a lot of ways to do email marketing wrong. The good news is that we know exactly how to do it right. Done correctly, email marketing is a cost-effective and measurable communication method that gets consistent results from your database for all the right metrics.
It's almost comical really. No-one likes spam, no-one likes junky emails filling up their inbox, and everyone gets a tonne of emails every single day. But still, companies continue to stoically send out regular email marketing messages that don't provide any real benefit to recipients.
Get the recipe right and email marketing is an exceptionally efficient and highly trackable way of communicating with your audience.
Email marketing continues to be the most-used form of digital advertising that is surprisingly flexible to business needs. Depending on how it is applied it can be a sales tool, a branding exercise or an easy way to test taglines, headlines or new products.
Grow your database, segment your audiences by interest, personalise your messages, and get a dialogue going. Use email to be front-of-mind with your customers and prospects at all stages of their buying cycle with this versatile and trackable tool.
Here's why we're well-suited to partner with you in email marketing:
We believe in best practice emails.
Which means tracked, spam-compliant, tested single purpose emails to segmented databases for the best possible results
We have a history of email marketing wins.
So we're experienced in multiple markets and businesses
We use email marketing holistically as part of an overall effective digital strategy.
It's all connected. A the end of the day we want you to get more conversions.
We track everything. Clicks, bounces, complaints and conversions.
We also ensure people who have unsubscribed don't accidentally continue to get messages.
We offer clean and clear reporting.
No gibberish. No numbers without context. Just clean and simple actionable reports that make sense.
COMMON EMAIL MISTAKES
A FEW SIGNS YOU'RE GIVING EMAIL A BAD NAME
Given email marketing is so common, we see a range of problems frequently appearing in poor email marketing strategies. Is your business guilty of any of the following?
If so, we should chat.
YOU'RE WRITING TO PLEASE THE MARKETING DEPARTMENT OR YOUR BOSS, NOT YOUR TARGET AUDIENCE.
The task ("send an email") has become more important than the purpose of the task (what you actually want customers to do).
This is common with regular email newsletters. They have devolved into monthly chores, a line item on a marketer's checklist, that are sent out by habit rather than tactically addressing the original business case as to why an email newsletter was required in the first place. The inevitable result is a passionless example of junk email that's easily ignored, marked as spam, or unsubscribed.
Do you suffer from this email problem? Contact us today.